Mopinion Resources


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Employee in the Spotlight: Amélie Bouchenot

Amelie 1 (1)

Meet Amélie. Amélie has been working at Mopinion for nearly six months now as our Customer Success Manager for the EMEA region. With a knack for languages (she speaks French, Dutch and English) and an appreciation for the ‘Mopinion spirit’, she’s a great asset to our team. When she’s not behind her desk helping out […]

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What is a Voice of the Customer survey? Tips, templates and more

Voice of the customer surveys

Your customers have a lot to tell you, but are you listening? And with listening, we don’t mean checking the data they provide you with. The truth is, most organisations aren’t. A recent Gartner marketing survey found that a mere 14% of companies have a 360-degree view of their customers. Meanwhile, there are a number […]

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The Ultimate Guide to the Voice of Customer (VoC)

Complete Guide To The Voice Of The Customer

It has been said that having a good Voice of Customer (VoC) program leads to improved client retention, better employee engagement and less spending on customer service. And while this is entirely true, it seems that many businesses still fail to implement and manage an effective voice of the customer program. In fact, far too […]

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Starting your own Voice of the Customer Program

Starting your voice of customer program

Organisations nowadays have all of the data they need right at their fingertips. So why is it that some companies succeed and some struggle when it comes to the Voice of the Customer (VoC)? The answer to that is strategy. What those struggling organisations haven’t yet realised is that gathering VoC data is only half […]

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Best Online Survey Software and Questionnaire Tools in 2022

Mopinion: Top 21 Best Online Survey Software and Questionnaire Tools - Cover

Since the emergence of customer feedback, online survey software and questionnaire tools have evolved into something entirely different. Having started as a solution more in the realm of traditional survey tools with long lists of questions and anonymous respondents, online survey software have managed to stay ‘in fashion’ among online marketers. This ongoing popularity is, […]

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Employee in the Spotlight: Ferran Galí

Employee in the Spotlight - Ferran Galli

Meet Ferran. Ferran is one of our newest Customer Success Managers and while he is a master of languages – speaking Spanish, Catalan, French, English, Italian and Dutch – he still had to get used to working in the international and multilingual environment of Mopinion. When he’s not in the office speaking to our customers, […]

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What is Customer Feedback? A guide to collecting and analysing your data

What is Customer Feedback - Cover

Are your customers getting value out of the online experience you’re offering? Are they satisfied with your products and services? And just how loyal are they to your brand exactly? These are the questions customer feedback will help you get the answers to. In return, this clarity and better understanding of customers’ needs is what […]

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Create online content that converts with these user feedback templates

Create content that converts with user feedback

Creating and publishing valuable, relevant, and consistent online content is a great way to attract and retain a clearly defined audience. It’s also one of the key ways in which digital-first businesses drive online conversions – such as signing up for a demo or making a purchase. But you don’t need a lesson from me […]

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